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Cultura Privacy Policy

At Cultura, we are dedicated to protecting and respecting your privacy. 

Last Updated: December 2025

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Cultura, LLC

100 N Loudoun St

Suite 130

Winchester, VA 22601
info@culturaadvisory.us
culturaadvisory.com, culturaadvisory.us

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1. Introduction

Cultura, LLC (“Cultura,” “we,” “our,” or “us”) provides business development, appointment setting, and sales outreach services on behalf of managed service providers and related B2B organizations. This Privacy Policy explains how we collect, use, store, and share information when you interact with our websites, submit forms, communicate with our team, or are contacted as part of our business development services.

This policy applies to all data we collect from businesses and business contacts in the United States. We do not market to or target individuals as consumers.

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2. Information We Collect

We collect the following categories of information:

A. Basic Business Contact Information

  • Name

  • Company name

  • Work email address

  • Work phone number or mobile number used for business purposes

  • Job title

  • Company address

B. Website Activity & Technical Data

  • Cookies and similar tracking technologies

  • IP address

  • Device and browser information

  • Pages visited

  • Referring URLs

  • Tracking pixels (Google, Meta, HubSpot, and similar)

C. Marketing & CRM Data

  • Form submissions

  • Lead source details (inbound inquiry, website form, research, events)

  • Call tracking data

  • SMS opt-in status

  • Email engagement data

  • Notes from our Sales Development Representatives (SDRs)

  • AI-generated call transcriptions

  • Call recordings (if applicable)

  • Scheduling information collected via Google Calendar or HubSpot booking tools

  • Information submitted via website chat widgets

D. Operational & Client Data

  • Payment information (for clients)

  • Client onboarding information

  • Details needed to deliver services to our MSP clients

We collect data only for business-to-business purposes.

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3. How We Collect Information

We collect data through:

  • Website forms

  • Cookies and tracking technologies

  • Manual outbound research

  • Purchased or third-party B2B contact databases

  • Inbound phone calls or emails

  • Chat widgets

  • Scheduling tools (Google Calendar, HubSpot meetings)

  • SDR notes and call logs inside HubSpot

  • Email tracking via HubSpot

  • AI-powered call transcription tools (if enabled)​

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4. How We Use the Information

We use business contact information for purposes including:

Business Development & Sales Outreach

  • Cold calling

  • SMS follow-ups (with consent)

  • Marketing emails

  • Lead qualification

  • Appointment setting

  • Hand-off to managed service provider clients

Operations & Customer Management

  • Account management

  • Billing and invoicing

  • Delivering contracted services

Marketing & Analytics

  • Measuring website performance

  • Improving our site and communications

  • Retargeting ads

  • Understanding which channels generate leads

Legal Basis: Legitimate Interest (B2B Outreach)

For business contacts, we process information based on legitimate business interests, including:

  • Contacting companies that may have a reasonable interest in our clients’ services

  • Responding to inbound inquiries

  • Conducting business-to-business marketing

  • Maintaining accurate operational records

You may opt out of any communications at any time.

We do not use personal data for automated decision-making that produces legal or significant effects.

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5. SMS Program Details

We may send business-related SMS messages such as:

  • Lead follow-ups

  • Appointment confirmations or reminders

  • Communications related to inquiries submitted through our website

We do not send promotional marketing SMS messages.

SMS is sent only when:

  1. You have provided consent (e.g., via website checkbox), or

  2. Communication is necessary to follow up on a business inquiry.

Standard message and data rates may apply.
You may opt out at any time by replying STOP.

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6. Email Communications

  • We send B2B communications relevant to your role, company, or inquiry.

  • Consent is recommended but not required for B2B marketing under CAN-SPAM.

  • All emails include an unsubscribe link.

  • We do not use HubSpot double opt-in.

You may unsubscribe at any time.

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7. How We Share Information

We share information only with partners necessary to deliver our services:

  • HubSpot (CRM, email tracking, forms, analytics)

  • Kixie (calling and SMS communications)

  • Google Analytics

  • Meta (Facebook/Instagram) tracking

  • Google Workspace (document storage, email)

  • Contractors and SDRs under confidentiality agreements

  • MSP clients who receive marketing-qualified leads generated on their behalf

  • Scheduling tools (Google Calendar, HubSpot scheduling pages)

We do not sell personal data.

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8. Data Retention

We retain information only as long as needed for business or compliance purposes.

  • Unengaged leads: up to 3 years

  • Client records: up to 5 years after engagement ends

  • Call recordings & transcriptions: up to 1 year

  • Payment records: as required for accounting and legal compliance

We may retain data longer if required by law or for legitimate business interests.

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9. Data Security

We implement administrative, technical, and physical safeguards to protect business data stored within our CRM, communication tools, and cloud storage systems.
No system is 100% secure, but we follow industry-standard protections.

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10. Children’s Privacy

Our services and website are not intended for individuals under 18 years of age.
We do not knowingly collect information from anyone under 18.
If you believe data has been collected from a minor, contact us at sales@culturaadvisory.us.

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11. Your Choices & Opt-Out Rights

You may opt out of:

  • Phone Calls: Request to be added to our internal Do Not Call list.

  • SMS Messages: Reply STOP at any time.

  • Marketing Emails: Click the unsubscribe link in any email.

  • Cookies: Use your browser settings to block or delete cookies.

You may also request access, correction, or deletion of your information by contacting:

sales@culturaadvisory.us

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12. Changes to This Policy

We may update this Privacy Policy periodically.
Changes will be posted with an updated “Last Updated” date.

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13. Contact Us

For privacy questions or requests, contact:

Cultura, LLC

100 N Loudoun St

Suite 130

Winchester, VA 22601
Email: info@culturaadvisory.us

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By using our website, you consent to this Privacy Policy.

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